Together to run fast.
Aprilia racing, the iconic Italian brand synonymous with performance and avant-garde on two wheels, and Liffo, the first food processor equipped with Artificial Intelligence that combines technology, design and sustainability, announce a new strategic partnership that celebrates the excellence of Made in Italy and a common vision of innovation.
The collaboration between Aprilia and Liffo is unprecedented but deeply consistent: both brands share a design culture based on cutting-edge technology, freedom of expression and functional design. Two worlds – the motorbike and the kitchen – that meet thanks to a shared passion for quality, ingenuity and Italian identity.
This partnership will take the form of co-branded initiatives, with Liffo’s presence at all the stages of the 2025 MotoGP and inspirational content that will bring together the worlds of speed and conviviality, passion for technology and good living.
The excellence of Made in Italy.
Liffo brings a new way of experiencing cooking to the table: an intelligent food processor that prepares high-quality dishes in complete autonomy. More than a robot, Liffo is a new concept of household appliance designed to simplify everyday life without sacrificing the quality of cooking.
Aprilia racing, on the other hand, brings to the table its extraordinary technical know-how, built on decades of success in the world of motorsport and a continuous drive towards the future. Its team is a living example of Italian excellence, capable of fusing style, innovation and performance in every detail.
With 294 Grand Prix wins in MotoGP, it is number one among European manufacturers in terms of victories.
